Marketing

12 Things Healthcare Must Achieve Flash Video Series – Become a Brand

By Julius Heil, President and CEO, Intalere A central theme of today’s healthcare is that consumerism is here to stay. Patients are customers, and it is ever more critical to treat the patient, not the condition, and further, to deliver healthcare when and where the consumer wants it. As with other consumer-based retail transactions, brand […]

Rebranding Is Easy When Your Story Is True

By Laurie McGrath, CMO, Intalere I remember early on in my career hearing a presentation from David Aakers, the great brand guru at the time, talk about compelling brand stories. As a marketer, I was forever changed by this presentation. I realized for the first time how incredibly important the ability to deliver the story […]